Jacob Funnell: Ten years’ experience in digital marketing
I started with in-house roles, where I would get to know the company I was working with intimately.
Even since becoming freelance, I’ve continued to take this approach with every new client.
And whatever I do, I want to know how the very best in the world are approaching the same work.
Through forums, podcasts, Facebook groups and conversation with my peers, I keep close tabs on the developments in each of the fields I work in.
Here what’s at the centre of all my work
Your customers and clients. They should be the focus of everything you do, from the content you create to the way you report on your analytics.
Your business strategy and your marketing goals. Tactics and shiny tools are always secondary. You never, for example, just create a workflow or run an A/B test without knowing why you’re doing it, and why it’s the best use of your time.
Consistent work and robust processes. While big one-off wins are great, consistent results come from putting in the hours and the hard miles, gaining insight even from ‘failures’ and doubling down on successes.
How I work
I can work on one-off project work – get in touch, and if we’re a good fit I’ll put together a proposal.
I’m also able to work on a retainer or contract basis. From maternity cover to building extra capacity in your team, I’m happy to discuss your needs.
For Google Ads, I have a flat management fee in addition to a small percentage of your Ad spend.