Recent work

Full marketing support for City & Guilds

Grabbing #1 rankings and totally overhauling lead qualification

I worked with City&Guilds across several brands. Core services included SEO optimization of their site, creating reporting and dashboards on content performance, training their staff in digital marketing best practice, A/B testing, and setting up user experience testing and interviews.


Measurement and tracking for Pastelink

Gaining commercial insight into hundreds of millions of users

I created a custom Tag Manager and Google Analytics set up for Pastelink, so they could better track user activity on their site and understand how their tool was being used. I also analysed their exceptionally large analytics database in collaboration with a data scientist, to learn more about historical usage of the tool.


Generating over 1,000 trial sign ups in one month

I created a complete set of Google Ads campaigns, including search and video remarketing. The account set-up was based on extensive interviews with their team, research into their market and competitors, and drawing on the past history of their campaign’s performance. I also created a customized Google Data Studio dashboard, so account performance is easily accessible.


Finding and fixing hidden sign-up problems

I found user testing subjects for this SaaS product’s niche market: PR professionals. I conducted user tests both remotely and in-person, finding some significant issues in the site’s messaging and sign-up process. I also created an overview of key topics to target for SEO optimized articles.

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