Search Engine Optimization
I can help you find and fix SEO problems, build out your search strategy, and create robust SEO processes for content teams.
Learn more about my SEO services ⤍
|I want general SEO support||From optimizing your content, to keyword strategy, to giving feedback on whether a particular website change will be good or bad for SEO, I’m on-hand to help.|
|I want an SEO audit of my site||I’ll run your site through a structured audit, identifying any common problems that are holding your rankings back. I’ll also prioritize these problems, so you can fix the most significant ones first.|
|I want to rank better for [keyword]||Great! I’m happy to talk about specific keywords, and also explore the broader context – what customer problems have you identified by naming that term? What needs are they communicating? Drop me a message and let’s talk.|
|I want to improve my day-to-day SEO processes||I love training up teams and helping them become more self-sufficient with SEO. It saves a huge amount in agency fees and can result in better results longer term.|
|I want to get better feedback on my SEO performance||Lots of reporting on SEO is just generic rank tracking which doesn’t give you much insight. I can provide insight into what’s relevant to your business – segmenting SEO performance by your products, services and providing insight into how well you’re doing relative to competitors.|
|I have a particular SEO question or problem||Happy to help, send me a message here.|
I can help improve your conversion rates (and eliminate junk leads) with my robust conversion optimization process.
Learn more about my CRO services ⤍
|I’m concerned my conversion rate is too low||The key here is to have faith in your conversion optimization process. Then, whatever your baseline conversion rate, you can be confident you’re taking the right actions to improve it.|
|I’d like to know more about what’s driving conversions||I can help answer this question from lots of angles: analytics, user research, on-page tracking with tools like HotJar, and more.|
|I’ve tried split testing, but it’s never worked out||There are lots of reasons this might be. You may simply not have enough traffic, in which case testing might not be the best use of your time. Or your initial research methodology might not be right. You might need to keep trying new ideas. Drop me a message and I’ll be happy to talk through your strategy.|
Hubspot & marketing automation
I’m here to help you get the most out of your investment in HubSpot. I’ve also worked with other similar platforms.
Learn about my HubSpot services ⤍
|My HubSpot is a total mess. Can you help?||
If it’s any consolation, nearly all HubSpot accounts, unless they’re totally brand new, are somewhat messy!
I’ll help you get to grips with your account, drawing on a thorough understanding of what it is your company wants to achieve with your contacts.
|None of my workflows are converting||Most of the workflows I’ve seen don’t have high conversion rates. It’s important to see what you’re doing in HubSpot in terms of your buyer’s overall journey. You might have a bad workflow. But you might be trying to push a sale too early. Get in touch if you’d like to learn more.|
|I have a specific project or problem in mind||Great, I’d love to learn more. Get in touch here.|
Whatever answers you’re looking for, we’ll work with you to understand your problem and generate real insight.
Learn more about data science services ⤍
|I’d like to know more about what data science can offer my business||We can give you a full consultation on what you’re trying to achieve, and how your existing data can help you achieve it.|
|I’d like to analyse a specific part of my business||Many areas of data science go beyond just marketing – such as working out lifetime value, or identifying the most important customer segments to your business. So whatever your question, get in touch to find out how we can help.|
Analytics and reporting
I can help you understand your entire buying cycle. I’m also certified in Google Analytics & Google Tag Manager by CXL.
Learn more about analytics services ⤍
|I want my analytics set up and tracking done correctly||I’ll make sure I understand who you’re trying to track, and what you want to learn about them. Then I’ll do all the implementation. And if you want up-to-date dashboards of the most important facts, I can create that, too.|
|I want to understand where people are dropping off in my conversion funnel||I love taking a helicopter view on this – seeing how each and every step of your customer’s journey can be improved. I can pool together your information from your analytics together with information from your CRM and gain the fullest understanding possible of what’s happening in your funnel. (If your CRM and your analytics aren’t talking to each other, I’ll fix that.)|
|I have a technical problem with my analytics I need help with||Drop me a message and I’ll be happy to have a look.|
|I want to understand how my content is performing||This is a fascinating question – and one that is usually answered sub-optimally. I can help you gain an understanding, not just of the content’s performance, but how people in segments you care about are reacting to it. That’s where the main insights and interest comes in.|
From revamping old accounts to creating new ones, I’ll help you get the most out of Ads. I’m Google Ads certified.
Learn about Google Ads services ⤍
|We’d like to create a new Google Ads campaign||I can completely structure from top to bottom. I’m thorough in my approach, learning about your company, your messaging, your target audience and your competitors first. Once I truly understand your business, I’ll create new campaigns, giving you access to an up-to-the-minute dashboard so you can see the success of your new campaigns.|
|We’d like someone to look at our existing Ads account||Sure! I can have a look through and give my honest opinion, and areas I think would be best for improvement.|
Let me help you create and deliver a marketing strategy – or just give you an outside perspective on your existing plans.
Learn about my strategy services ⤍
|I need to reach out into new audiences, but I’m unsure how||You need a clear plan of attack for reaching new audiences. You need a combination of rigorous research, clear branding and messaging, and robust processes for getting the most out of every tactic you try. I enjoy exploring these high-level problems; get in touch to discuss more.|
|I want a second look at our current marketing strategy||An outside perspective is invaluable – one of the main ways I’ve grown my own work is getting external opinions and perspectives on what I’ve done and what I’m doing. Get in touch to learn more.|
User testing is one of the quickest sources of insights into your website. I’ll source and run user tests with people in your target market.
Learn more about my user testing services ⤍
|What do user tests look like?||For established websites, I’ll draw up some of the ‘jobs to be done’ on your site – for example, making a purchase or finding out more about your services. I’ll then create scenarios for users to attempt to achieve those. I record what they’re saying and what they’re doing on screen, and then draw up a list of insights on the basis of this.|
|I work in a very niche market. Will user tests still apply to me?||I’ve had good success recruiting people in niche markets. As a rule, you can normally recruit anyone for user tests if you offer a good enough incentive (such as a high-value gift voucher) – including very senior people.|